Vintage Cafe
Brand strategy
Visual identity
print design
A new concept from founder Victoria Clemons, Vintage Cafe is a mobile coffee experience serving up quality coffee and a restorative moment. She had the experience, an inspired mission, and an aesthetic direction—but something was missing. In preparation of opening her first location, we worked together to refine and strategically define the Vintage Cafe brand.
We conducted an audit of all her inspiration and grounded everything in the two most important differentiators for any business: who you serve and what are your values. More that just another coffee shop, we wanted to express an attention to detail and handcrafted approach that showed an investment in community and desire to serve. Paired with Victoria's desire for a design-forward approach, we crafted a blend of nostalgic and modern that made a visual identity that feels familiar but fresh.
With clear positioning and an immersive visual identity, we crafted everything needed to launch and scale for the future. From cup designs to the truck wrap to guidelines specifically tailored to work with any AI agent, Vintage Cafe is ready to serve the community, train new team members, and continue to grow with ease.
Brand Strategy, Visual identity, & print design:
Tay Smith Studio
Photography:
Unsplash
“Working with Tay Smith Studio was one of the best investments I have made in my business.
The process was organized, thoughtful and incredibly helpful from the very beginning. The initial surveys and discovery work helped me refine my vision in a way I had not done before, and I came away with a much clearer understanding of my brand. Tay was patient, timely, and made the entire experience feel easy. The final package was beautiful, practical, and full of tools that made implementing my brand simple and accessible. I would absolutely recommend Tay Smith Studio to any small business owner looking to elevate and clarify their brand.”
VICTORIA CLEMONS | CEO & FOUNDER, VINTAGE CAFE
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