Ms. Peach’s Southern Kitchen

Ms. Peach’s Southern Kitchen , a new concept from Thompson Restaurants, celebrates the joy of bringing people together for a good meal and true Southern hospitality.

the challenge

The team at Thompson had a compelling story but needed a comprehensive, scalable brand system that would transform Ms. Peach’s into a warm, welcoming community space. From menus to signage to events, the brand needed to be easy to execute consistently.

the approach

We began with the story of Hattie Warren—a woman defined by her loving spirit, warmth, and and legacy of community building. This brand is about capturing that essence that felt like home and translating it into a space you’re excited to return to. From the color palette inspired by late summer evenings to retro design details that reference the memories of your grandma’s kitchen, every decision was rooted in the authentic Southern hospitality experience the team wanted to deliver.

the result

A distinctive brand identity that immediately communicates warmth, community, and true Southern hospitality, creating a memorable experience across every touchpoint.

A complete brand system including a flexible logo suite, color palette, typography, custom illustration, and comprehensive brand guidelines that make it easy to maintain consistency and expand the brand.

Key collateral including menus and signage to help launch the brand with ease.

Clarity and confidence for the entire team about what the brand stands for and how to bring it to life.

Ms. Peach’s Southern Kitchen is truly the heart of the neighborhood—its made-from-scratch menu, welcoming interiors, and engaging team are the brand brought to life. See it in action here and definitely order the buttermilk biscuits!